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Logo
Usage
Print Standards
Logo Size / Clear Space
Incorrect Usage
Protection is all about correct use. If we can demonstrate consistent and correct use, we will be successful in warding off imitators. This section is a summary of the classic "do's" and "don'ts" we must observe. If there is something you are unsure about please direct your questions through e-mail to brand@3com.com.
1. Four-color (preferred version in four-color process printing)
2. Grayscale (alternate version to be used when budget constraints only allow one-color printing.)
3. Line art (alternate version to be used only where the halftone or four-color versions would be impossible to use, e.g., rubber blanket printing, embroidery, etc.)
3Com is the communicative name used by 3Com Corporation and its subsidiaries.
The corporate symbol and corporate wordmark appear together in only one combination, which is referred to as the corporate logo.
Usage
If the logo is to appear against a solid, patterned, or photographic background, it should be reversed out of the background as shown below. Thus, a solid, patterned, or photographic background should not show through the logo.
When positioning the logo on a photographic background, choose an uncomplicated area that does not drastically vary from dark to light. On dark solid or photographic backgrounds, the symbol should be knocked out, and the wordmark and trademark should appear in white. On light solid or photographic backgrounds, the symbol is still knocked out, and the wordmark and trademark should appear in black.
 
Print Standards
It is essential that the 3Com logo is represented in the most effective and consistent manner possible, across all forms of media, regardless of the printing process used. When using the four-color printing process, the 3Com logo may be accurately reproduced in its preferred version. However, when budget constraints mandate one or two-color printing, careful consideration must be given to ensure proper use of the logo.
Logo Size/Clear Space
The sizes below are measured in the pica/point system, a universal print measurement system. For example, 6p8 is 6 picas, 8 points. The four-color, grayscale, and line art versions all work best at 6p (1 inch) or larger. For online usage, the logo should also be 1 inch wide. The trademark should be no smaller than 5 pixels wide, and must be legible.
The clear-space guidelines have been devised to make sure that the standard wordmark and symbol relationship is always placed clear of other graphic elements, text, photography, and so on. It is important to observe these rules since they ensure clear, consistent, and high-quality results.
If the logo needs to be added to an existing application, it may be necessary to modify or edit the design in order to accommodate the appropriate size and clear space of the logo.
The convention used to measure clear space is determined by the 'X' height of the 3Com wordmark, as shown in the example below:
Incorrect Usage
The examples below illustrate a number of incorrect uses and are not intended to be a complete list. Never apply these examples.
To get access to the 3Com logo downloadable files, please send an e-mail to : brand@3com.com.
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