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Leverage the Web
3Com's vision is pervasive networking. The Web is a
dramatic fulfillment of that vision. We've integrated Web
connections into virtually every facet of our business, inside
and outside.
With all the talk about dot-coms and b2b versus b2c
business models, it's sometimes easy to lose sight of what's
really important about the Web — the fact that it's a highly
accessible communications medium with nearly universal
scope and reach.
The Web environment not only enables e-commerce, it
encourages interaction and collaboration. 3Com has taken
the e-commerce approach a step further with communities
of interest made up of 3Com employees, partners, and
customers. From these vibrant communities emerge new
ideas and solutions based on continuous information
exchange. All our transactions with customers tell us more
about them, adding to the quality of our solutions and the
effectiveness of our marketing programs.
We also use the Web to strengthen our partnerships and
improve service and support. In fact, if a 3Com partner
doesn't have e-business capabilities, we'll help them get up
to speed.
One example of two-way Web interaction at work is the
3Com Knowledgebase, a comprehensive repository of
information provided by our service staff that our partners
can access through an artificial intelligence interface. Each
query makes the database smarter and more useful, which
in turn lowers overall support costs.
The radical simplicity inherent in Web communications is
making us more efficient and responsive. Plus, 3Com's
radically simple Web-enabled solutions are giving our
commercial customers the same benefits.
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